Life에 해당되는 글 74건
- 2012/01/19 Anything I Want! 지금까지 그리고 앞으로의 도전과제들 (그리고 대박 추천도서 Anything You Want) (76)
- 2011/10/06 Remembering Steve Jobs (21)
- 2010/12/31 2011년 새해 복 많이 받으셔요! (그리고 2011년 드리밍의 키워드!) (10)
- 2010/06/16 아이폰으로 기록한 동경 (18)
- 2010/06/05 아이폰으로 기록한 공항과 비행기 (25)
- 2010/06/03 아이폰으로 기록한 베이징의 주말 (36)
- 2010/05/26 아이폰으로 기록한 13년만에 가장 맑은 하늘 (96)
- 2010/05/24 아이폰으로 기록한 드리밍의 소소한 일상 (28)
- 2010/05/18 아이폰으로 기록한 드리밍의 소소한 일상 (22)
- 2010/05/10 아이폰으로 기록한 드리밍의 주말 이야기 (21)
안녕하셔요. 드리밍입니다. 정말 오래간만에 포스팅을 하는 것 같습니다. 얼마나 오랫동안 블로그를 방치했던지 오늘 아침 "아 포스팅을 하나 해야겠다"라는 생각을 하고 출근해서 (히힛 이런이런...) 블로그에 로그인 한 후 거의 30분간 했던 일은 포스팅이 아니라 방치되었었던 예전 증거들을 제거하는 일이였습니다. 어찌나 많은 분들의 놀이터가 되어있었던지... (어흑) 그 동안 다녀가셨을 많은 분들을 생각하면.... (반성하고 있습니다.)
정말 상황이 많이 변했었습니다. 거의 반년전부터 정확하겐 작년 가을 이후... 일반적인 개발자의 삶에서 꽤나 멀어졌었습니다. 매일 매일 어떻게 보면 자기 수련처럼 반복되던 일상이 깨져버린거죠. 매일 업무를 보고... 자발적(ㅋㅋㅋ) 야근을 하고 퇴근 후 커피숍을 가서 킨들로 책을 보고 돌아와서 잘 준비를 하며 많은 다른 포스팅들을 읽어 자신을 업데이트 한 후 새벽 2,3시 제가 소화한 내용, 이야기하고 싶은 내용들을 포스팅하던 일상이... 완전히 달라졌었습니다. 여전히 개발자라고 우긴다면 우길 수 있습니다만 개발자라고 하더라도 Platform Developer에서 Business Developer로 전환되었다고 봐야겠죠. (그래도 여전히 다음의 개발자 포인트는 나오고 있답니다! 얏호! - 아 그것도 이제 올해로 땡일 듯 합니다만...)
뭐랄까 정말 정신없이 달린 것 같습니다. 요즘 오픈, 소셜게임 오픈, 개발사 투자, 모바일 소싱... 모든게 다음 모바게 딜이 마무리되면 좀 한가해지지 않을까 했었습니다만... 현실은 그 이후 더욱 가속도를 받아 더 정신없는 삶을 살았습니다. 더 많은 미팅들, 더 많은 기회들, 매일 영어 사용시간이 한국어 사용시간보다 늘어났고... 술자리마져도 3개국어 정도는 마구 넘나드는 상황이 계속되는... (아래 팀원들 마져도 모두 말입니다. ㅋㅋ)
요즘의 가장 큰 재미는 일본과 중국 그리고 미국 회사들을 바라보며 그들의 일하는 스타일의 차이점을 알아가는 겁니다. 아 두번째 큰 재미겠군요. 가장 큰 재미야 당연히 다음 모바게 플랫폼 준비죠. 하지만 슬슬 지쳐가던 중이였고 12월 이후부터는 정말 마구 지쳐가고 있었습니다. 그러다보니 몇가지 변화를 주게 되었습니다. 몇개의 도전과제를 정리한거죠!!!!(오호!)
우선 가장 큰 건! Daum에 있으면서 항상 부산에서 주말을 보내면서 가지고 있던 작은 꿈 하나가 현실이 되었습니다. 드리밍이 이사를 갔어요. 마린씨티 두산 위브더제니스로 갔습니다. 엄청 넓어요!(서울오피스텔보다 부산집 화장실이 크다는...) 저층이긴 합니다만 항상 바다가 보이고 주차걱정 전혀없고 바로 앞에 모든 편의시설이 있고 드리밍의 소박한 삶의 낛이였던 금요일밤 해운대 바다에서 맥주나 커피나 샴페인이나 한잔! 그게 언제든 가능한 곳으로 이사갔습니다! 재작년 정말 가지고 싶었던 티구안 구입 이후 두번째 도전과제 클리어군요. (Daum에 감사드린다는!!! 예전에 받은 스톡옵션이 빛을 발했다는!!!)
올해의 도전과제들도 정리중에 있습니다.가장 작은 도전과제라고 하면 서울에 투도어 차를 하나 가지는 것!(이걸로 스톡옵션은 다 털리는...그래 마지막 힘을 내줘!) 중간크기의 도전과제라고 하면 다음 모바게의 성공적인 안착! 가장 큰 크기의 도전과제라고 한다면 일본 시장에 진출하고 중국 시장에 어떤 형태로든 진출할 준비를 마치는 것! 이것들 이외까지 다 정리해서 정말 아주 아주아주 잘게 도전과제 단위를 나누어 두었답니다. 그러고보니 드리밍은 예전부터 마치 삶을 게임처럼 살고 있었던 모양입니다. Gamification은 이미 생활! (그러고보니 저희 CEO 세훈님이 드리밍의 삶의 목표는? 이라고 여쭤보셨을 때 걍 년단위 shopping wish list를 공개했었더랩니다. 아~ 드리밍은 소비마왕)
R-line인건 상관없는데...썬루프랑 전방센서도 없다니...아아 그러고 4천5백이면 넘하자나요!!...
어쩐다 어쩐다 어쩐다!!! 목표상실이라니!!! diecast model까지 샀는데!!!)
이리 저리 올해의 스케줄을 보고 있습니다만 현재 생각하고 있는 도전과제들을 다 클리어하는데는 큰 문제는 없어보입니다. 2월까지는 여러 플레이어들이랑 밀고 당기기에 시간을 많이 빼앗기지 싶습니다만 3월 이후는 조금 다른 형태의 일들이 벌어지지 싶구요. 4월부턴 정말 hey day가 기다리고 있지 않을까 생각합니다. 일본분(Expecially Hey!!! Masato, DeNA CEO Officer!!!)들 덕분에 각 달에 대한 엄청나게 꼼꼼한 준비들을 하고 있습니다. 뭐랄까요. 작년까지 모든 일들은 제 개인기 그리고 아래의 몇몇 친구들과의 insight위주였다고 하면 지금은 거기에 scenario에 기반한 추가 계획까지 들어가고 평가에 대한 KPI까지 가지고 가는 형태이니까요. 여러가지 어려움들이 나타나겠지만 잘 해쳐나갈 수 있지 싶습니다. 다음에서 8년동안 만들어온 팀의 모든걸 쏟아붙는 중이니까요. 소셜게임도 모바일 소셜게임도 모바일 소셜게임 플랫폼도 모바일 소셜게임 광고 플랫폼도 모두 한 팀에서 착착 준비중이랍니다. 조만간 오픈소식을 알려드리도록 하겠습니다!
아! 그리고 그렇게 지쳐가던 중 이번 주에 한시간에 후딱 읽은 책이 하나 있습니다. 뭐랄까... 이번 주 다시 마음을 정리하는 그리고 왜 이런 정신없는 삶을 살고 있는지 생각해보는 기회가 된 책입니다. 사실 정말 간만에 포스팅을 결심하게 된 것도 이 책 때문이죠.(잇힝!) 바로 "Anything You Want"입니다.
한국에 번역서는 아직 안나온 것 같더군요. (나왔나요?) 저자는 Derek Sivers입니다. 작년 6월에 나온 책이고 여러가지로 이슈화가 되었던 책이죠. 그리고 Seth Godin과 Amazon이 만든 새로운 출판에 대한 해답, the Domino Project에서 나온 책 중 하나입니다. Derek Sivers는 정말 재미있는 친구입니다. 보스턴음대를 나와서 원래 풀타임 뮤지션을 꿈꿔왔고 이루었고 그러던 중 자신의 필요를 위해 CD배포에 대한 고민끝에 CD Baby를 만들었고 그러다가 PHP와 MySQL을 다루는 개발자가 되었고 사업가가 되었으며 이제 꽤나 유명한 speaker이기도 합니다. 참 Jobs의 Keynote Diss또한 유명한 사건이죠. 이 멋진 친구를 설명하는데는 자신의 홈페이지에 있는 글이 가장 명확하지 싶습니다.
• I’m an entrepreneur. I treat work as play.
• I live by “whatever scares you, go do it”.
• I’m a minimalist. The less I own, the happier I am.
• I’m a learning addict.
• I’m very comfortable being the leader and being on stage.
이 재미있는 친구의 첫 책인 Anything You Want는 어떤 비지니스 도서보다도 얇습니다. 정말 한시간? 길면 한시간반이면 뚝딱 읽으실 수 있을겁니다. 여타 도서들처럼 초반 몇장이 핵심이구요. 뒷장들은 초반 몇장을 인정하기 위한 그의 개인사들의 나열입니다. 하지만 엄청나게 재미있고 엄청나게 진실된 책입니다. Daum에 들어와서 벌서 8년이나 지났습니다만 매년 새로운 프로젝트 매년 제가 하고 싶었던 일들을 현실화하는 작업들이였습니다. 결국 저도 treating work as gaming인 샘이겠죠. game을 계속 할 수 있게 끊임없이 coin을 주시는(빌려주시는게 아니고!!!)게 이 엄청난 가속도에서도 버티는 이유가 아닐지... 같이 움직이고 있는 모두가 그런 마음이지 싶습니다. 그걸 잠시 잊어버리고 있을 때 다시 인지시켜준 Derek에게 감사!!! 올해 첫 강추도서입니다!
참 이 책이 어떤 책일지 간단히 이 한 장의 내용만 보셔도 충분하지 싶습니다.
What's your compass?
- Business is not about money. It's about making dreams come true for others and for yourself.
- Making a company is a great way to improve the world while improving yourself.
- When you make a company, you make a utopia. It's where you design your perfect world.
- Never do anything just for the money.
- Don't pursue business just for your own gain. Only answer the calls for help.
- Success comes from persistently improving and inventing, not from persistently promoting what's not working.
- Your business plan is moot. You don't know what people really want until you start doing it.
- Starting with no money is an advantage. You don't need money to start helping people.
- You can't please everyone, so proudly exclude people.
- Make yourself unnecessary to the running of your business.
- The real point of doing anything is to be happy, so do only what makes you happy.
자 올해도 파이팅!!! 모든 도전과제 꼭 all clear!!!
Steve Job's Best Quotes from WSJ
“It takes these very simple-minded instructions—‘Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number’––but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.” [Playboy, Feb. 1, 1985]
“The problem is I’m older now, I’m 40 years old, and this stuff doesn’t change the world. It really doesn’t.
“I’m sorry, it’s true. Having children really changes your view on these things. We’re born, we live for a brief instant, and we die. It’s been happening for a long time. Technology is not changing it much — if at all.
“These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I’m not downplaying that.
“But it’s a disservice to constantly put things in this radical new light — that it’s going to change everything. Things don’t have to change the world to be important.” [Wired, February 1996]
“I think it’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television — but then, again, television, at its best, is magnificent.” [Rolling Stone, Dec. 3, 2003]
“We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.
When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” [Playboy, Feb. 1, 1985]
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.
“Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have. [Wired, February 1996]
“For something this complicated, it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” [BusinessWeek, May 25, 1998, in a profile that also included the following gem: "Steve clearly has done an incredible job," says former Apple Chief Financial Officer Joseph Graziano. "But the $64,000 question is: Will Apple ever resume growth?"]
“This is what customers pay us for–to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it. Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. Yet now that people see it, they say, ‘Oh my God, that’s great!’” [Fortune, January 24 2000]
“Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.” [MSNBC and Newsweek interview, Oct. 14, 2006]
On His Products
“I don’t think I’ve ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn’t be ours anymore. When we finally presented it at the shareholders’ meeting, everyone in the auditorium gave it a five-minute ovation. What was incredible to me was that I could see the Mac team in the first few rows. It was as though none of us could believe we’d actually finished it. Everyone started crying.” [Playboy, Feb. 1, 1985]
Playboy: We were warned about you: Before this Interview began, someone said we were “about to be snowed by the best.”
[Smiling] “We’re just enthusiastic about what we do.” [Playboy, Feb. 1, 1985]
“We made the buttons on the screen look so good you’ll want to lick them.” [On Mac OS X, Fortune, Jan. 24, 2000]
“It will go down in history as a turning point for the music industry. This is landmark stuff. I can’t overestimate it!” [On the iTunes Music Store, Fortune, May 12, 2003]
“Every once in a while a revolutionary product comes along that changes everything. … One is very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate it’s been able to introduce a few of these into the world.” [Announcement of the iPhone, Jan. 9, 2007]
“You know, my main reaction to this money thing is that it’s humorous, all the attention to it, because it’s hardly the most insightful or valuable thing that’s happened to me.” [Playboy, Feb. 1, 1985]
“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” [The Wall Street Journal, May 25, 1993]
Q: There’s a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
“You’re missing it. This is not a one-man show. What’s reinvigorating this company is two things: One, there’s a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they’re not losers. What they didn’t have was a good set of coaches, a good plan. A good senior management team. But they have that now.” [BusinessWeek, May 25, 1998]
“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” [Fortune, Nov. 9, 1998]
“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.” [Apple Confidential: The Real Story of Apple Computer Inc., May 1999]
“The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it. That’s somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That’s when you find out who you are and what your values are.
“So when these people sell out, even though they get fabulously rich, they’re gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.” [Fortune, Jan. 24, 2000]
“The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.
“But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important. [BusinessWeek, Oct. 12, 2004]
On His Competitors
Playboy: Are you saying that the people who made PCjr don’t have that kind of pride in the product?
“If they did, they wouldn’t have made the PCjr.” [Playboy, Feb. 1, 1985]
“Some people are saying that we ought to put an IBM PC on every desk in America to improve productivity. It won’t work. The special incantations you have to learn this time are the “slash q-zs” and things like that. The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel––one that reads like a mystery to most people. They’re not going to learn slash q-z any more than they’re going to learn Morse code. That is what Macintosh is all about.” [Playboy, Feb. 1, 1985]
“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”
“I am saddened, not by Microsoft’s success — I have no problem with their success. They’ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.” [Triumph of the Nerds, 1996]
“I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He’d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.” [On Bill Gates, The New York Times, Jan. 12, 1997]
On Predicting the Future
“I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back. [Playboy, Feb. 1, 1985]
“The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We’re just in the beginning stages of what will be a truly remarkable breakthrough for most people––as remarkable as the telephone.” [Playboy, Feb. 1, 1985]
“The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That’s over. Apple lost. The desktop market has entered the dark ages, and it’s going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
“It’s like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there’s some fundamental technology shift, it’s just over.” [Wired, February 1996]
The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That’s a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long. [Wired, February 1996]
“It’s more fun to be a pirate than to join the navy.” [1982, quoted in Odyssey: Pepsi to Apple, 1987]
“When you’re young, you look at television and think, There’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want. That’s a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It’s the truth.” [Wired, February 1996]
“I’m an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what’s happening in our country, which is in many ways the luckiest place in the world. We don’t seem to be excited about making our country a better place for our kids.” [Wired, February 1996]
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” [Stanford commencement speech, June 2005]
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” [Stanford commencement speech, June 2005]
“When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” [Stanford commencement speech, June 2005]
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.” [NBC Nightly News, May 2006]
And One More Thing
“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” [Stanford commencement speech, June 2005]